Psychological ownership and identity motives in blood donation
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🎓 Citation Information:
- Author(s): Abigail R.-A. Edwards, Barbara M. Masser, Fiona K. Barlow
- Title: Psychological ownership and identity motives in blood donation
- Journal/Source: Vox Sanguinis, 2023;118:616–623
- Publication Year: 2023
- Pages: 616-623
- DOI/URL: https://doi.org/10.1111/vox.13479 ↗
- Affiliation: School of Psychology, The University of Queensland, Australia; Research and Development, Australian Red Cross Lifeblood, Australia; National Institute for Health and Care Research Blood and Transplant Research Unit in Donor Health and Behaviour, UK
🌌 Contextual Insight:
- In a Sentence: The study examines how psychological ownership of a blood collection agency relates to donor identity and intentions to continue donating blood.
- Keywords: psychological ownership, donor retention, identity, donor motivation
- Gap/Need: Prior research focused on the role of donor identity but not the donor’s relationship with the collection agency. This paper explores psychological ownership as a novel factor.
- Novelty: Introduces the concept of psychological ownership to the donor retention literature and tests its relationship to identity and behavior.
- Target Audience: Academics studying donor motivation and retention, as well as blood collection agencies seeking to improve strategies.
- Jargon Density: Some specialized terms but overall the paper is accessible for non-experts.
- Recommendation: Recommended for graduate students, researchers, and professionals in donation/non-profit contexts.
- Goal: Test a model where past donation behavior increases psychological ownership, strengthening donor identity and intentions.
- Research Questions/Hypotheses: Past donations positively relate to ownership, identity, and intentions via mediation. Ownership and identity predict intent over attitude alone.
- Significance: Effective interventions are needed to develop donor identity and improve retention beyond first donations.
🎓 Background Knowledge:
- Core Concepts: Donor identity theory, psychological ownership, donation behavior
- Preliminary Theories: Identity theory accounts for sustained donation via role validation over time.
- Contextual Timeline: Donor retention declining as populations age requires novel solutions beyond identity alone.
- Prior Research: Provided initial evidence for identity predicting retention but not the donor’s agency experience.
- Terminology: Donor status definitions, psychological ownership, behavioral intentions, mediation effects
- Essential Context: Testing effective, scalable identity interventions beyond limited intensive modeling studies.
- Research Design & Rationale: Cross-sectional online survey to test hypotheses; Appropriate to examine relationships of theoretical constructs.
- Participants/Subjects: Donors (N=255) via community page and Prolific; lapsed (N=87) and non-donors (N=126) via Prolific.
- Instruments/Tools: Established multi-item scales adapted for context to assess key variables.
- Data Collection: Online self-report survey of donation history and perceptions.
- Data Analysis Techniques: Bivariate correlations, serial mediation using PROCESS macro.
- Ethical Considerations: Approval from UQ and Lifeblood ethics committees. Informed consent and ability to withdraw.
- Replicability Score: 8/10 as survey tools/analysis plan detailed, though data not public.
📊 Main Results/Findings:
- Metrics: Donations, ownership, identity, intentions – definitions, importance for theoretical model, implications.
- Outcomes: Past donations positively related to ownership and identity, which positively predicted intentions. Ownership increased with donation experience.
- Statistical Significance: All indirect effects significant except ownership alone on intentions.
🔄 Discussion & Interpretation:
- Authors’ Views: Findings provide initial support for incorporating psychological ownership in identity models of donation behavior and testing novel identity interventions.
- Comparative Analysis: Adds new dimension of agency experience to existing identity theory not fully explaining behavior.
- List: Cross-sectional design prevents causality claims. Self-report subject to bias/error.
- Takeaways: Psychological ownership could bolster donor identity and merits further exploration for scalable identity interventions.
- Practical Implications: Blood services may foster ownership, e.g. through recognition programs.
🚀 Future Work:
- Authors’ Proposals: Longitudinal research following changes over time; experimental priming of ownership.
📚 References: Several seminal identity theory and psychological ownership papers referenced.
- Significance: Introduces a potentially impactful factor for improving donor retention strategies.
- Real-world Implications: If ownership strengthens identity and behavior as suggested, blood services could apply ownership-building programs.
🌐 Textual Mind Map:
- Background Knowledge
- Main Results/Findings
- Discussion & Interpretation
- Future Work
- Examining role of psychological ownership
- Donor identity theory and retention issues
- Survey design and analysis approach
- Relationship between variables of interest
- Integrating findings into identity framework
- Constraints of cross-sectional data
- Potential utility of ownership for interventions
- Avenues for extending research
- Declining first-time donors and aging populations increasing demand
- Identity validated through repeated donations motivating continuity
- Ownership predicted intentions indirectly and directly with experience
- Ownership could boost identity formation beyond donations alone
- Introducing donor’s experience with agency provides new dimension
- Scalable identity interventions through ownership merit exploration
- Findings provide initial empirical basis for future experimental tests
- Theoretical context motivates research questions
- Methodology tests relationships between factors
- Results corroborate hypotheses and contextualize in framework
- Limitations inform needed future research directions
🌟 Key Quotes:
“We propose that increasing a donors’ subjective sense of psychological ownership over a BCA may provide a potential novel avenue to strengthen donor identity.”
🧠 Personal Insights/Comments:
- The authors effectively build a case for exploring psychological ownership as a potentially impactful and scalable factor in donor retention. However, more research is clearly needed to establish causal mechanisms and address limitations.
- This conceptualizes the donor experience more holistically by considering their relationship with the collection agency, not just donating itself, providing a worthwhile new dimension for retention strategies.
- If ownership does strengthen identity formation, programs recognizing donors in personal ways could help motivate continuity, representing a low-barrier alternative worth blood services exploring.
- The cross-sectional design prevents strong conclusions, but sets the stage for valuable experimental and longitudinal work elucidating psychological processes over time.