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Psychological ownership and identity motives in blood donation
Psychological ownership and identity motives in blood donation

Psychological ownership and identity motives in blood donation

Psychological ownership and identity motives in blood donation

This summary was assisted by AI :

🎓 Citation Information:

  • Author(s): Abigail R.-A. Edwards, Barbara M. Masser, Fiona K. Barlow
  • Title: Psychological ownership and identity motives in blood donation
  • Journal/Source: Vox Sanguinis, 2023;118:616–623
  • Publication Year: 2023
  • Pages: 616-623
  • DOI/URL: https://doi.org/10.1111/vox.13479 ↗
  • Affiliation: School of Psychology, The University of Queensland, Australia; Research and Development, Australian Red Cross Lifeblood, Australia; National Institute for Health and Care Research Blood and Transplant Research Unit in Donor Health and Behaviour, UK

🌌 Contextual Insight:

  • In a Sentence: The study examines how psychological ownership of a blood collection agency relates to donor identity and intentions to continue donating blood.
  • Keywords: psychological ownership, donor retention, identity, donor motivation
  • Gap/Need: Prior research focused on the role of donor identity but not the donor’s relationship with the collection agency. This paper explores psychological ownership as a novel factor.
  • Novelty: Introduces the concept of psychological ownership to the donor retention literature and tests its relationship to identity and behavior.
  • Target Audience: Academics studying donor motivation and retention, as well as blood collection agencies seeking to improve strategies.
  • Jargon Density: Some specialized terms but overall the paper is accessible for non-experts.
  • Recommendation: Recommended for graduate students, researchers, and professionals in donation/non-profit contexts.

🧭 Purpose/Objective:

  • Goal: Test a model where past donation behavior increases psychological ownership, strengthening donor identity and intentions.
  • Research Questions/Hypotheses: Past donations positively relate to ownership, identity, and intentions via mediation. Ownership and identity predict intent over attitude alone.
  • Significance: Effective interventions are needed to develop donor identity and improve retention beyond first donations.

🎓 Background Knowledge:

  • Core Concepts: Donor identity theory, psychological ownership, donation behavior
  • Preliminary Theories: Identity theory accounts for sustained donation via role validation over time.
  • Contextual Timeline: Donor retention declining as populations age requires novel solutions beyond identity alone.
  • Prior Research: Provided initial evidence for identity predicting retention but not the donor’s agency experience.
  • Terminology: Donor status definitions, psychological ownership, behavioral intentions, mediation effects
  • Essential Context: Testing effective, scalable identity interventions beyond limited intensive modeling studies.

📝 Methodology:

  • Research Design & Rationale: Cross-sectional online survey to test hypotheses; Appropriate to examine relationships of theoretical constructs.
  • Participants/Subjects: Donors (N=255) via community page and Prolific; lapsed (N=87) and non-donors (N=126) via Prolific.
  • Instruments/Tools: Established multi-item scales adapted for context to assess key variables.
  • Data Collection: Online self-report survey of donation history and perceptions.
  • Data Analysis Techniques: Bivariate correlations, serial mediation using PROCESS macro.
  • Ethical Considerations: Approval from UQ and Lifeblood ethics committees. Informed consent and ability to withdraw.
  • Replicability Score: 8/10 as survey tools/analysis plan detailed, though data not public.

📊 Main Results/Findings:

  • Metrics: Donations, ownership, identity, intentions – definitions, importance for theoretical model, implications.
  • Outcomes: Past donations positively related to ownership and identity, which positively predicted intentions. Ownership increased with donation experience.
  • Statistical Significance: All indirect effects significant except ownership alone on intentions.

🔄 Discussion & Interpretation:

  • Authors’ Views: Findings provide initial support for incorporating psychological ownership in identity models of donation behavior and testing novel identity interventions.
  • Comparative Analysis: Adds new dimension of agency experience to existing identity theory not fully explaining behavior.

❌ Limitations:

  • List: Cross-sectional design prevents causality claims. Self-report subject to bias/error.

🖋️ Conclusions:

  • Takeaways: Psychological ownership could bolster donor identity and merits further exploration for scalable identity interventions.
  • Practical Implications: Blood services may foster ownership, e.g. through recognition programs.

🚀 Future Work:

  • Authors’ Proposals: Longitudinal research following changes over time; experimental priming of ownership.

📚 References: Several seminal identity theory and psychological ownership papers referenced.

🎯 Relevance:

  • Significance: Introduces a potentially impactful factor for improving donor retention strategies.
  • Real-world Implications: If ownership strengthens identity and behavior as suggested, blood services could apply ownership-building programs.

🌐 Textual Mind Map:

Main Branches:

  • Purpose/Objective
  • Background Knowledge
  • Methodology
  • Main Results/Findings
  • Discussion & Interpretation
  • Limitations
  • Conclusions
  • Future Work

Central Ideas:

  • Examining role of psychological ownership
  • Donor identity theory and retention issues
  • Survey design and analysis approach
  • Relationship between variables of interest
  • Integrating findings into identity framework
  • Constraints of cross-sectional data
  • Potential utility of ownership for interventions
  • Avenues for extending research

Significant Facts:

  • Declining first-time donors and aging populations increasing demand
  • Identity validated through repeated donations motivating continuity
  • Ownership predicted intentions indirectly and directly with experience

Key Arguments:

  • Ownership could boost identity formation beyond donations alone
  • Introducing donor’s experience with agency provides new dimension
  • Scalable identity interventions through ownership merit exploration
  • Findings provide initial empirical basis for future experimental tests


  • Theoretical context motivates research questions
  • Methodology tests relationships between factors
  • Results corroborate hypotheses and contextualize in framework
  • Limitations inform needed future research directions

🌟 Key Quotes:

“We propose that increasing a donors’ subjective sense of psychological ownership over a BCA may provide a potential novel avenue to strengthen donor identity.”

🧠 Personal Insights/Comments:

  • The authors effectively build a case for exploring psychological ownership as a potentially impactful and scalable factor in donor retention. However, more research is clearly needed to establish causal mechanisms and address limitations.
  • This conceptualizes the donor experience more holistically by considering their relationship with the collection agency, not just donating itself, providing a worthwhile new dimension for retention strategies.
  • If ownership does strengthen identity formation, programs recognizing donors in personal ways could help motivate continuity, representing a low-barrier alternative worth blood services exploring.
  • The cross-sectional design prevents strong conclusions, but sets the stage for valuable experimental and longitudinal work elucidating psychological processes over time.
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